Sales is about the customer not about you!
A lot of startups (and bigger companies too) get caught up in telling the world how great their product is, listing new feature after feature but then wondering why customers aren’t flocking to buy. The reality is no one really cares!
iPhone’s aren’t bought because they have the fastest processor or the highest resolution camera – there are plenty of other phones with comparable or better technical specifications. iPhone’s are bought because of the way they make you feel, the prestige they give and how they make life a little bit easier!
Instead of defining each feature your product has on your website and in your sales presentation, start articulating the actual results that your product can provide your customers. Here is an easy process to go through that immediately helps you to think more customer centrically:
When selling, it isn’t about you! The faster you can start focusing on your customer and putting their needs and wants first, the better your sales results will be.