An illuminating conversation with Wayne Moloney, Author and B2B sales consultant based in Australia. Alex McNaughten and Wayne discuss the basics of B2B selling and how things have changes in 2021 in a post covid world.
Wayne has recently released his new book - It’s part novel, part ‘how-to’, and it’s everything you need to know about selling to big business.
The Wentworth Prospect takes a deep dive into the high-stakes world of strategic business-to-business selling.
The story follows the fortunes of Sue Novak, a fledgling sales consultant, as she struggles to land the deal of her career. Her path to success is strewn with adversaries, corporate intrigue, power-plays and hidden agendas.