Alex McNaughten had a brilliant chat with Martin Mcarther recently about doing B2B outbound sales!
They touched on what people do wrong, where they can improve, what channels they can use and how to craft the right messaging!
Martin is an amazing dude, At the age of seven he was diagnosed with Retinitis Pigmentosa causing him to become completely blind. He is fluent in braille and able to use technology thanks to companies like Apple who recognize users with disabilities and include a screen reader called Voice Over in their operating software.
He has over 10 years experience filling top of funnel activities in sales development, managed service space, digital marketing, and technology and is passionate about driving top of funnel sales by helping companies fill their pipeline with qualified leads.