Alex McNaughten is passionate about the science of selling and helping businesses reduce the risk of missing out on revenues! 

THE PROBLEM: New Zealand is renowned globally for innovation but equally renowned for lacking in Sales Fundamentals and Sales Operational Capability.

This unfortunately leads to companies either failing early or never reaching their true potential. These breakdowns in the sales function have also left many businesses even more vulnerable in the current global economic downturn.

HOW HE HELPs: Alex set up Sales Leaders (Originally Strategic Sales Consulting - www.strategicsalesconsulting.co.nz) in 2018 to address this Sales Capability Gap and in doing so help ambitious companies and sales professionals (primarily in the technology/digital space) solve more problems globally, through effective selling!

He has trained 100's of founders, executives and sales professionals and worked across 70+ Kiwi and Australian businesses, helping them to reduce their sales costs, speed sales cycles, maximize win rates, build out teams and ultimately generate $10s of millions in additional revenues

HIS PERSONAL GOAL: Alex wants help as many ambitious organisations (and sales professionals) as possible to look at the current market conditions as an opportunity to learn and adapt - to not only survive but optimise! 

Long term, he is excited to help accelerate the New Zealand technology industry’s impact on the wider global stage through the work he is doing and help, in his small way, bring more innovative technologies to market


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Advisory Board

Anthony McNaughten

Through his company Strategic Capital Services Limited Anthony provides proactive, professional consulting, governance and capital raising services to hedge fund, private equity and venture capital managers as well as New Zealand based start-up and growth businesses. Since 2001 he has successfully raised over $NZ1.25bn for his clients from his diverse global network of investors including high net worth investors, family offices and a broad range of institutional investors. He offers 31 years of international finance experience across private and investment banking, asset management and startups. Anthony is an investor in and chairs an Insurtech business, InsuredHQ is a member of the Institute of Directors and for the past 8 years has been a member of the Private Wealth Network. 


Ben Anderson

Watching the All Blacks taught Ben all about how to leave a legacy. If you play a bigger game, you play a better game. Higher purpose delivers higher performance. The All Blacks seek to ‘leave the jersey in a better place’. What drives your team? Ben's vision is to hack the leadership DNA of the top executive teams in the world of technology and to apply his experience and skills to raise his client’s performance bar.

Ben sees himself as a strategic leadership advisor to CEOs and their Boards in Silicon Valley. Ben's work includes designing winning strategies to recruit world-class leadership and the coaching of leaders to perform at the top of their game.


Las Akurugoda

Las has a proven track record of outstanding results in the Tech & Marketing Sectors as a successful business leader. Las is highly proficient in all areas of Business to Business Sales and Marketing with over 12 years’ experience in this arena.

Las has been successful in optimising business and team performance at the highest level. He is self-motivated, always delivers on business commitments and brings passion and energy to every engagement.


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